Launch your first campaign

In the dashboard menu, click Campaigns. If you don’t have any yet, you’ll see Create your first campaign. Click Create Campaign and the wizard opens in a panel on the right, with five steps: Objective, Campaign, Reward, Audience and Review.

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1. Campaigns, in the menu
2. Create Campaign

The first step asks what you want to achieve, for example Do you want your customers to come back more often? or Are you looking to attract new faces to your store?. Pick one and click Next: the wizard recommends the campaign type and audience that fit best.

If you already know what you want, click Create campaign manually and start without an objective.

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1. Pick an objective
2. Create campaign manually

Pick the campaign type from the ones we recommend for your objective. If you change your mind, click Change. Then fill in:

• Campaign title: required, up to 60 characters. It’s what customers read first.
• Campaign description: optional, up to 200 characters.
• Rules: required, up to 500 characters. For example: Valid Monday to Thursday. Can’t be combined with other offers.
• Campaign validity: the Start and End dates. The shortcuts Week, Month, Quarter, Semester and Year work out the end for you; Always on leaves it with no end date.

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1. Change the type
2. Campaign title
3. Rules
4. Validity shortcuts

Under Select a reward you choose what the customer gets from the rewards in your catalog. If the one you need isn’t there, click Create new reward: you create it right there and it’s selected.

In Redemption limits you can set a Total available (for example, the first 100) and a maximum Per customer. Both are optional; leave them empty for no limit.

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1. Selected reward
2. Create new reward
3. Redemption limits

In Customer segment you choose who the campaign is for; the recommended segments come first. In Where it will appear you choose one spot in the app, such as the Home banner or the Coupons tab on your business page. Below, the In-app preview shows how it will look.

If you turn on Notify my members, they get a notice in the app when the campaign activates. It uses 1 credit from your monthly notices. Each segment and placement is explained in Choose your audience and where your campaign shows.

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1. Customer segment
2. Where it will appear
3. Notify my members

The Review step sums up the campaign, the reward and the audience; each part has Edit so you can go back and fix it. Click Publish campaign and confirm with Yes, publish. If it isn’t ready yet, Save draft keeps it without publishing.

Customers see the campaign in the Lola app, in the spot you chose, from the Visible from date. To use it, they open the promo, tap Redeem and show you a QR code, which you scan in the Lola Business app.

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1. Reach
2. Yes, publish

Your campaigns stay in the Campaigns table, with filters by status. In Visible in app, the switch pauses or reactivates each one. The pencil opens the wizard to edit it (the objective can’t change anymore) and Archive removes it from your list and from the app.

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1. Status filters
2. Visible in app
3. Edit or archive